Marketing

Marketing Campaign ROI

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Return On Investment
Nobody wants their marketing budget to sail away

For any campaign with SMART objectives set upfront, its performance in the market place should be able to be measured in various ways, either simplistic or sophisticated. There is a trade-off to be considered though. Measurement should be able to support a streamlined marketing and business planning process without acting as an additional hurdle in this process. On the other hand, decision making should not be purely based on impressions and gut feeling, as this runs the risk to derail the whole planning process.

Deciding on a measurement framework requires an understanding of the information sources and their data that are readily available or can easily be obtained. On the other hand, a campaign ROI calculation approach necessitates an obvious link between the objectives of the campaign and the higher level strategic business goals of the organisation as this is the only way to translate campaign objectives and attribute a monetary value to them in order to facilitate Return On Investment calculations.

 

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At Pyxis Insights we understand very well how organisations live and breathe thus we focus on the facts. By providing high quality insights we help you steer your organisation towards the right strategic direction.

Marketing Insights for decision making

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The marketing message has to stand out and engage
The marketing message has to stand out and engage

Marketing Insights are insights developed for the purpose of marketing of products and services. An insight can be any finding about the customer within a product category that is not obvious and rings true in hindsight.

And what is the big fuss about insights? Well, insights are not easy to come up with. Insights can become a springboard for a strong competitive advantage within a given industry or category of products and services.

Usually an insight is developed following a systematic cross examination of diverse datasets, qualitative information or mere evidence and leads to a territory where nobody else has gone before.

Only a small fraction of new product launces and services ultimately become truly successful in the market place. This is not only because the new launch has to be supported by a powerful insight, but also has to be implemented / executed correctly and at the right timing. The powerful insight is the engine. Without an insight, there is no launch.

Many fail to distinguish a powerful insight from a mere finding. This is because they have no reference point or criteria to help them qualify insights among a sea of information. They also lack the skills and the processes to engage in the task to develop insights.

 

 

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At Pyxis Insights we understand very well how organisations live and breathe thus we focus on the facts. By providing high quality insights we help you steer your organisation towards the right strategic direction.

Social Media Marketing

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Desk with Social Media and Connection Concept
A Social Media Marketing Plan requires deep knowledge of the market place and the target audience

Due to a limited marketing budget, a small business relies heavily on social media channels to reach out to the market. This does not come as a surprise as the main resource that is required for social media marketing is some skills  and a lot of time.  A larger business faces a different challenge which is centred around the issue of how to integrate traditional media and social media within the same marketing plan and of course any organisational challenge that may come as a result.

It is evident that online endorsement is much more important than direct word of mouth as it has the potential to influence prospects in many ways and for a longer period of time since the comments remain online. Social Media Marketers have the opportunity through social media to make the most out of this by applying amplification techniques.

In the absence of other criteria to base a judgement on, or when alternatives seem identical, a higher customer rating plays a significant part in transforming consideration to preference or even triggering a purchase.

A Social Media marketing plan should incorporate the following elements:

• Objectives to be achieved
• Target audience to be reached
• Brand ambassadors and Brand Influencers
• How to drive engagement and advocacy (marketing funnel tool)
• Relevance / Appropriateness of alternative Social media platforms to meet its objectives
• How to capitalise and execute across Social media platforms
• Social media Policy for the organisation
• Resources and budget
• How to integrate within the wider marketing plan
• Time frame and performance measurement

 

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At Pyxis Insights we understand very well how organisations live and breathe thus we focus on the facts. By providing high quality insights we help you steer your organisation towards the right strategic direction.