- The right organisational culture can facilitate customer engagement
One of the key resources that an organisation has at its disposal, is its capability to shape its structure. This has to be wisely managed as the organisational structure can ultimately become one of its competitive edges. On the other hand it can also end up to be one of its major drawbacks. Right decisions about the organisational structure facilitate better decisions about skillsets required, and people recruitment. A proper investigation of the industry requirements and dynamics that the company is operating in, both current and future ones, is a major driver in the journey to shape the desired organisational structure. Strategic organisational goals constitute another major driver towards the desired organisational structure.
Ultimately, the strategic organisational goals aim at making the organisational efforts to produce returns and to become successful in the market place. The customer is the major player there. Hence, decisions about the organisational structure have to be greatly influenced by the customer. They have to be influenced both in terms of design as such but also in terms of how the elements of this structure communicate and work together to deliver.
The organisational culture is shaped by the organisational structure, the people and the skillsets that populate this structure, its historical efforts and successes but also its future plans and goals. The organisational culture is the end result of previous management decisions and because of inherent organisational inertia, it is very difficult to change.
The right organisational culture is a prerequisite for high organisational effectiveness. The right organisational culture will facilitate the development of successful product, services, and campaigns. The right culture will communicate and relate better to the end customer. The right culture will adapt and respond in a flexible way to market changes. The right organisational culture will identify what is important and what is not and will take the right decisions going forward.
______________________________