Campaign

Marketing Campaign ROI

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Return On Investment
Nobody wants their marketing budget to sail away

For any campaign with SMART objectives set upfront, its performance in the market place should be able to be measured in various ways, either simplistic or sophisticated. There is a trade-off to be considered though. Measurement should be able to support a streamlined marketing and business planning process without acting as an additional hurdle in this process. On the other hand, decision making should not be purely based on impressions and gut feeling, as this runs the risk to derail the whole planning process.

Deciding on a measurement framework requires an understanding of the information sources and their data that are readily available or can easily be obtained. On the other hand, a campaign ROI calculation approach necessitates an obvious link between the objectives of the campaign and the higher level strategic business goals of the organisation as this is the only way to translate campaign objectives and attribute a monetary value to them in order to facilitate Return On Investment calculations.

 

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At Pyxis Insights we understand very well how organisations live and breathe thus we focus on the facts. By providing high quality insights we help you steer your organisation towards the right strategic direction.

Social Media Marketing

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Desk with Social Media and Connection Concept
A Social Media Marketing Plan requires deep knowledge of the market place and the target audience

Due to a limited marketing budget, a small business relies heavily on social media channels to reach out to the market. This does not come as a surprise as the main resource that is required for social media marketing is some skills  and a lot of time.  A larger business faces a different challenge which is centred around the issue of how to integrate traditional media and social media within the same marketing plan and of course any organisational challenge that may come as a result.

It is evident that online endorsement is much more important than direct word of mouth as it has the potential to influence prospects in many ways and for a longer period of time since the comments remain online. Social Media Marketers have the opportunity through social media to make the most out of this by applying amplification techniques.

In the absence of other criteria to base a judgement on, or when alternatives seem identical, a higher customer rating plays a significant part in transforming consideration to preference or even triggering a purchase.

A Social Media marketing plan should incorporate the following elements:

• Objectives to be achieved
• Target audience to be reached
• Brand ambassadors and Brand Influencers
• How to drive engagement and advocacy (marketing funnel tool)
• Relevance / Appropriateness of alternative Social media platforms to meet its objectives
• How to capitalise and execute across Social media platforms
• Social media Policy for the organisation
• Resources and budget
• How to integrate within the wider marketing plan
• Time frame and performance measurement

 

_______________________________

At Pyxis Insights we understand very well how organisations live and breathe thus we focus on the facts. By providing high quality insights we help you steer your organisation towards the right strategic direction.